Youth is in your genes. Reactivate it.(1) See visibly younger, brighter eyes in just 7 days. 10 Years of Research - 7 International Patents. At the very origin of your skin's youth: your genes. Genes produce specific proteins. With age, their presence diminishes. Today, for every woman, Lancome invents the first eye care that boosts the activity of genes.(2) Discover the skin you were born to have. This unique gel-cream texture leaves the eye contour velvety to the touch. Dark circles and signs of fatigue appear to diminish. The eye area appears fresher and luminous, as if infused with life.